Explore the remarkable transition of Don Short from a high-ranking Coca-Cola executive to a passionate entrepreneur in the craft spirits industry.Don Short's career is a testament to adaptability and passion. After a successful tenure at Coca-Cola, where he held senior roles in Japan, India, and Africa, Don retired and pursued his dream of creating unique craft spirits. As the founder and co-owner of New Artisan Distillery, he collaborates with renowned chef Robert Del Grande to produce exceptio
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About This Episode
Don Short's career is a testament to adaptability and passion. After a successful tenure at Coca-Cola, where he held senior roles in Japan, India, and Africa, Don retired and pursued his dream of creating unique craft spirits. As the founder and co-owner of New Artisan Distillery, he collaborates with renowned chef Robert Del Grande to produce exceptional gin and bourbon. Don's journey is marked by his dedication to quality and innovation in the spirits industry.
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